2007 - The year of the innovator
Brand valuation consultancy Intangible Business has published its annual league table of the 100 most valuable grocery brands in the UK. The country's 150 leading grocery brands were analysed to give a fresh insight into the value of our best known, and sometimes best loved, brands. The food & drink industry almost achieved a clean sweep of the top 10, with just the eager Andrex pup bounding in at number eight. The ranking goes like this:
| 1. Coca Cola – £1,164m |
| 2. Warburtons – £516m |
| 3. Cadbury – £441m |
| 4. Lucozade – £399m |
| 5. Hovis – £395m |
| 6. Nescafe – £377m |
| 7. Robinson's – £333m |
| 8. Andrex – £310m |
| 9. Heinz – £264m |
| 10. Pepsi – £242m |
The report also includes a ranking for countries of origin, placing the UK firmly at the top of the tree with 50 brands in the top 100, followed by the USA with 34, and France lagging in third place with seven. The fastest riser is (quite literally) Warburtons, knocking Cadbury off the number two spot with an impressive 24 per cent increase taking its brand value to £516m - breaking the £½bn barrier.
Other top movers in the industry include Uncle Ben's Rice and Doritos. The biggest losers this year include Birds Eye Frozen Ready Meals, at number 61, which dropped 12 positions and 28 per cent in brand value, and Cadbury Dairy Milk, dropping from number two to number three after a year of product health scares. Dropping one position might not sound so bad but it lost £83m in value.
Eleven new entrants have appeared in this year's report. The highest new entrant was Innocent, which appears at number 48. Following phenomenal sales growth the brand is now well established and worth an impressive £93m.
Stuart Whitwell, joint managing director of Intangible Business said:
"Innovation has been the key to the best performers and new entrants in 2007 such as Innocent, Warburtons, New Covent Garden Soup and Kettle Chips. Each of these brands have skilfully carved out a niche, increased distribution, invested in their brands and ridden the wave of relevant consumer trends such as health, convenience and provenance. These new brands are really challenging the more established players and, I suspect, attracting their attention as possible acquisition targets in 2008."
To read the full report, click here
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